PRESS RELEASE: Esports fever to hit Penang in September!

Date: 7th & 8th September 2019
Venue: Setia SPICE Arena, Penang, Malaysia
Time: 10am – 8pm (Exhibition)

George Town, 12 June 2019… Penang Esports Festival 2019 (PEF) is set to be the largest landmark gaming and esports event in Northern Malaysia. PEF is scheduled to take place for
the very first time on 7th & 8th September 2019 at the Setia SPICE Arena.

Esports or electronic sports for short, is an organised form of competition similar to professional sports but centred around video games. It is one of the fastest growing revenue streams in the Southeast Asian market with an estimated US$40 million worth by the year 2020 in advertising and sponsorship, merchandising and ticketing, as well as media rights. PEF strives to tap into this market and become one of the top esports events in the region, targeting over 10 million esports fans in Malaysia and beyond. PEF also aims to position
Penang as the gaming and esports hub in Malaysia whilst promoting Penang as a top tourism destination for the youth.

Organised by SOZO Pte Ltd, the inaugural Penang Esports Festival 2019 is presented by the Penang State Government with the support of PETACH (Penang State EXCO Office for Tourism, Arts, Culture & Heritage) and Penang Global Tourism. Partners of the festival are Eliphant Pte Ltd, Flash Vision Esport, GameStart Asia and KITAMEN.

FESTIVAL HIGHLIGHTS
Massive Prize Pots for Popular Games!
PEF is pulling out all the stops, offering over RM75,000 in prize money! Esports athletes will compete in popular games such as Street Fighter V: Arcade Edition, TEKKEN 7, Super Smash Bros. Ultimate, SOULCALIBUR VI, FIFA 19, Pro Evolution Soccer 2019 and more. Do not fret if you’re unable to witness the tournaments at PEF. There will be live streaming of selected mobile game and fighting game matches made available via Twitch, a live streaming platform for gamers. It will enable gaming fans to partake and discuss the matches being played at PEF simultaneously where an estimated 20,000 viewers are expected to connect live then.

Learn from the Gaming Industry Luminaries!
PEF fans can take part in stage talks, business seminars, and networking sessions to learn from major gaming industry personalities and esports athletes. Get started on the path of becoming a big esports athlete or developing the next killer game! Meet Popular International Cosplayers! Game cosplay is popular all over the world, and PEF is certain to delight fans with the appearance of three popular cosplayers: Hiko (Taiwan), Clarissa Punipun (Indonesia), and YingTze (Malaysia)! Meet these three lovely ladies during the special activities, or impress them with your own cosplay get-up at the PEF Cosplay Competition!

Gaming Demos, Community Events, and More!
Play the latest and greatest games, grab exclusive gaming gear and merchandise, meet up
with friends and team members, and have an exciting time at Penang Esports Festival 2019
on 7th & 8th September 2019 in Penang Setia SPICE Arena.

More details to be announced soon!

– End –

About SOZO Pte Ltd
Tapping on Japan’s diverse wealth of entertainment content since the company started in 2009, SOZO has positioned itself to be the ‘bridge’, connecting Japan to SE Asia – by showcasing quality
concerts, engaging retail experiences and creating meaningful online engagement to audiences and businesses across SE Asia.

Sozo has a presence across SE Asia in Singapore, Jakarta, Bangkok, Penang, Manila and Tokyo. It is the owner and operator of international brand, ‘AFA – Anime Festival Asia’, as well as the company behind premier entertainment concert platforms such as ‘I Love Anisong’ and ‘JMF – Japan Music Festival’ Concert Event Series, which has consistently brought in top Japanese artistes from Japan.

SOZO also operates ‘WOW JAPAN’, SE Asia’s #1 Japanese Pop Culture focused media network, covering 3 languages with a reach of over 3 million fans across SE Asia.

SOZO is part of Sony Music Entertainment Japan.

Organizer Contact:
Shawn Chin
Email: [email protected]

Lyana Lim
Email: [email protected]

Media Contact:
Rochelle Dumlao
Email: [email protected]